Keeva is the founder and owner of Sweet Kee's, LLC - a Hudson Valley artisanal, specialty foods business. After a successful retail career spanning almost 20 years, including executive marketing and merchandising roles at companies like Target, Amazon, Etsy, and Godiva Chocolatier, Keeva launched Sweet Kee's, LLC in 2022 as a handcrafted confections business to bring her premium lollipops to a larger audience. Since launching, the Sweet Kee's product portfolio has expanded to include small-batch jams, and wine & cocktail infusion kits. In late 2023, Keeva shifted to operate Sweet Kee's full-time. Keeva has an MBA from the Wharton School of Business, and previously served as a Head of Merchandising for Godiva Chocolatier. Keeva is an avid foodie, loves to travel, and has a particular affinity for specialty foods & small businesses. She combines these passions by traveling to foodie events throughout the country. Keeva lives in the Hudson Valley.